Located on the north side of Qianjin Road in Wuqing District, Tianjin, "Florence Town - Outlets" is an international outlets center with an Italian theme. It opened in June 2011 and offers a taste of Italy's fashion, culture, and charm without the need to travel abroad. The town features authentic Italian-style architectural designs and a wide array of Italian and international cuisine.
Florence Town - Outlets boasts over 200 renowned Italian luxury brands as well as high-quality domestic and international fashion brands. Among them are Prada, Gucci, Burberry, Saint Laurent, Balenciaga, Bvlgari, Fendi, Loewe, Bottega Veneta, Alexander McQueen, Salvatore Ferragamo, Armani, Ermenegildo Zegna, Moncler, Montblanc, Tod's, Longchamp, MCM, Stuart Weitzman, Jimmy Choo, and many more. Notably, Golden Goose Deluxe Brand and Victoria's Secret have exclusive outlets stores in China, while Roger Vivier and Acne Studios have outlets stores unique to Asia. Sephora, the renowned beauty retailer, has also established its exclusive outlets store in Florence Town - Outlets.